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How large is the U.S. Gay and Lesbian market?

· Gay-Friendly companies and purchasing behavior
Almost half of respondents agreed that when deciding whether or not to buy a product or service, they try to find out whether or not the company is gay-friendly.

· More than 8 out of 10 respondents agreed that they were more likely to buy products or services from companies they knew were gay-friendly.

• FACTS ABOUT THE GAY COMMUNITY.
  
  $75,000 . Average Single Household Income
  82% Make purchases based on gay media advertising
  76% Attend College
  32% Hold post-graduate degrees
  63% Own their own home or condo
  24% Own vacation homes
  $196,000 Average home value
  74% Have traveled domestically in the past 12 months
  41% Have traveled internationally in the past 12 months
  89% Have stayed in a hotel in the past 12 months
  86% Eat out 7 or more times a month
  38% See at least 2 first run feature films a month
  $1,890 Average amount spent on clothing per year
  77% Purchase 5 or more books per years
  79% Own a personal computer
  73% Use or subscribe to an online service
  79% Own a CD player
  63% Own a DVD player
  88% Subscribe to cable or Direct TV 
  82% Have a cell phone
  77% Own one or more pets
  86% Own their own car
  
  ( Information provided by Simmons Gay Consumer Demographic Profile)